Delta Electronics is a global innovator at the forefront of technologies powering the future. Since 1971, we’ve been leading the way in high-efficiency power and thermal management solutions. Today, we’re driving transformation across industries with smart, sustainable systems that enable everything from AI, industrial automation, and data centers to EV charging, renewable energy, and intelligent buildings.

We are seeking a Content Marketing Planner and Content Writer to lead the strategy, creation, and optimization of content that amplifies Delta’s brand voice and thought leadership in the U.S. market.

This role requires a strategic storyteller who can transform complex technical topics—such as AI-driven data centers, power management, and renewable energy technologies—into engaging, audience-first content that supports awareness, demand generation, and customer engagement.

Working cross-functionally with Corp Comm, Product, PR, Digital, and regional teams, you will ensure cohesive messaging and consistent brand storytelling across all channels.

Content Strategy & Development

· Develop and execute a content marketing strategy that elevates Delta’s thought leadership in data center, AI, and energy innovation.

· Craft persona-based messaging frameworks and storylines aligned to the U.S. customer journey and business priorities.

· Translate technical insights into clear, engaging narratives across multiple formats, including blogs, whitepapers, case studies, articles, video scripts, infographics, and product communications.

· Collaborate with subject matter experts to ensure strategic alignment, technical accuracy, and tone consistency.

· Support the creation of large-scale, research-based content that can be repurposed across reports, presentations, and digital campaigns.

Content Operations & Optimization

· Manage the content lifecycle—intake, creation, approval, publication, and performance tracking—ensuring version control and accessibility.

· Maintain organized repositories and communication channels to support internal visibility and reuse.

· Interpret performance metrics using analytics tools (e.g., Google Analytics, SEMrush) to identify insights and recommend actionable improvements for content effectiveness.

· Partner with campaign and digital marketing teams to ensure content is discoverable, optimized for SEO, and consistent across paid, earned, and owned channels.

Campaign & Cross-Functional Collaboration

· Collaborate with global and regional teams to align content with marketing campaigns, product launches, and event initiatives.

· Ensure messaging consistency across PR, web, social, and any outbound communications.

· Support U.S. demand generation initiatives with targeted content that speaks to industry priorities, from data center efficiency to renewable power management.

· 8+ years of experience in content strategy, content marketing, or brand communications, preferably within B2B technology, energy, or industrial sectors.

· Proven success in creating and managing multi-channel content for enterprise or technical audiences. Written sample required during interview process.

· Strong writing, editing, and storytelling skills—able to simplify complex concepts into compelling narratives.

· Proficiency with content management, analytics tools (e.g., Workfront, Asana, Salesforce, Google Analytics), and PowerPoint.

· Experience working in cross-functional and global environments.

· Experience working with AI tools and optimizing content for SEO in an AI world

· Data-driven mindset with strong analytical and critical thinking skills.

· Experience collaborating with senior leadership or technical experts to develop thought leadership content.

· Bachelor’s degree in Marketing, Communications, Journalism, Science, or related field

· Familiarity with data center infrastructure, AI applications, and renewable energy systems.

· Passion for sustainability, innovation, and storytelling that connects technology to purpose.

Life at Delta

Delta Electronics Americas is an Equal Opportunity Employer and is committed to compliance with all applicable federal, state, and local laws. Delta Electronics America is committed to fostering a diverse, inclusive, and respectful workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, national origin, disability, veteran status, or any other protected characteristic.

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